Industry Tech:
Introduction to Momentum Performance
We at NissanRaceShop.com are proud to announce that we are now Authorized Dealers for Momentum Peformance Parts. Here’s a little info about them, what they do, and what they stand for.
PUSH FORWARD: MOMENTUM PERFORMANCE
At Momentum Performance fabricators and test drivers are intimately familiar with the desire to “Push Forward” when it comes to wringing every last ounce out of an automobile. Whether it’s a driver seeking to cut another tenth of a second off of their lap time, a drag racer looking for the slimmest advantage off the line or a street tuner looking to coax a few extra horses out of his or her engine, the desire to ‘Push Forward’ unifies custom car builders and owners under a common banner.
The performance world is filled with a confusing number of choices when it comes to which go-fast parts to install on any given vehicle. It’s not only an issue for those just starting to modify their automobiles – even veteran racers, tuners and custom car enthusiasts can feel overwhelmed by the questions surrounding parts compatibility and potential gains when mixing and matching different options from a range of manufacturers.
The reality of changing needs and desires in terms of automotive performance is one that is often ignored by other major players in the aftermarket game. Nothing is more frustrating for an individual than having to tear off expensive parts that just don’t fit in with what’s in store for a vehicle’s evolution. Seeing those old parts sit on the shelf gathering dust simply because they weren’t compatible with the components needed to take the car to the next level is a painful reminder for track enthusiasts and street drivers alike.
Part of the Push Forward mentality that serves as a guiding hand at Momentum Performance has been the desire to provide a clear and definite upgrade path for any driver seeking to install Momentum components on their automobile. The entire Momentum Performance product line has been designed from top to bottom to take into account the fact that for so many enthusiasts their car is a work in progress, not a sculpture carved out of stone.
To this end, each of the products offered by Momentum are specifically engineered to avoid restricting options when moving forward with customizing a vehicle. The line of parts offered for the Nissan 350Z and Infiniti G35, for example, can accommodate both naturally aspirated and forced induction upgrades, which means fewer hard choices have to be made at the beginning of the customization process. This allows first-time modifiers to gain valuable experience with their initial choices before committing to a specific power-adder or tuning philosophy.
Momentum also offers a structured upgrade path to help owners ‘Push Forward’ when it comes to designing a performance plan that matches their particular needs. Even experienced track rats will benefit from this open-ended approach, which allows for the smooth integration of Momentum Performance equipment at any stage of the game thanks to designs that are dedicated to compatibility and ease of installation. The days of pouring money into a project only to discover that half the parts must be replaced or uninstalled are over.
The ‘Push Forward’ upgrade path starts out at the basic level by offering inexpensive and easy to install items such as cold air intakes, letting enthusiasts get their feet wet before moving into items like
exhaust systems and headers that allow for an iterative performance car build process. By planting that initial CAI seed, Momentum enables drivers to go from a mild custom all the way up to a fire-breathing, 600 horsepower track monster through a clear and graduated progression that ends with the installation of one of the company’s high output turbo and tuner kits.
exhaust systems and headers that allow for an iterative performance car build process. By planting that initial CAI seed, Momentum enables drivers to go from a mild custom all the way up to a fire-breathing, 600 horsepower track monster through a clear and graduated progression that ends with the installation of one of the company’s high output turbo and tuner kits.
Of course, power without control doesn’t fit into the ‘Push Forward’ philosophy, which is why Momentum Performance also offers suspension components such as its aluminum control arms. In combination with the company’s motor and transmission mounts, Momentum offers drivers the ability to assemble a vehicle which is not only fast, but one which can also dependably harness that speed and ensure the utmost in precision driving and quality feedback when pushed past the redline in a track environment.
By building well-engineered components that look great, fit together flawlessly and complement each other’s strengths, the open-ended philosophy embodied by Push Forward allows anyone with Momentum Performance parts installed in their vehicle to blow past their goals.